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The Content Drop-In. The Brand Lexicon.

Date

Monday, June 8, 2020

Time

10:00 AM Europe/London

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Agenda

Session Two - Understanding the Brand Lexicon (Monday, June 8th 10:00)


You’ll learn the key components of writing copy and other sales messaging that will help your brand, or the brand you’re writing for, be unique (most aren’t). We’ll talk: 


  • The whys

  • The goals

  • The audience

Presenter

Josef James

Watching over all client-facing content at Footprint, I help build and develop strategy. I teach, I learn, and I write. Having written for clients over various sectors, from marine engineering to kids parties, variety without compromising consistency is one of my greater challenges. I’m IDM, and Hubspot qualified in content marketing and social media, and a to-be TEDx speaker. Education is close to my heart and keeping these sessions as relevant and useful to you is of gigantic importance, so if you want to reach out beforehand, do.